The shift from baseband to IP workflows is often described with familiar buzzwords—scalability, flexibility, efficiency—just a few of the many used to define this transition. But beyond the terminology, real challenges remain, requiring a strategic approach to ensure technology is working as both an enabler and a long-term investment.
In this month’s TVBEurope, Over Exposed’s Ed Tischler discusses IP adoption, the importance of interoperability, and how businesses can make smart investments that align with both technology and commercial goals.
With the industry moving beyond reliance on traditional hardware, broadcasters are integrating hardware and software to optimise workflows and embed their own IP. This shift fosters greater flexibility, broader technical partnerships, and new opportunities for smaller businesses to offer innovative, cost-effective solutions.
The move to IP is inevitable—success depends on balancing innovation with financial sustainability. Read more in the latest TVBEurope.
