Event Overview: Overexposed collaborated with Mercedes to unveil the highly anticipated AMG F1 W15 Formula 1 car to the world from Silverstone. This annual event marked a significant moment in the Formula 1 calendar, attracting attention from fans, media, and motorsport enthusiasts worldwide.
Successful Partnership: Overexposed maintains a strong and enduring relationship with Mercedes, consistently delivering successful Formula 1 car launches that engage audiences and generate excitement for the upcoming racing season. Through their expertise and dedication, Overexposed continues to play a pivotal role in enhancing the visibility and impact of Mercedes’ seasonal Formula 1 car launches.
Multicamera Spectacle: To ensure the success of the launch event, Overexposed combined OBS facilities to create a dynamic live multicamera spectacle. The event featured various elements, including a studio reveal of the car with stunning imagery with live music photography, and a presenter-led Q&A session with key figures from the Mercedes F1 team, Toto Wolff, Lewis Hamilton and George Russell.
Technical Setup:
- Outside Broadcast Facilities: Overexposed deployed x2 Outside Broadcast Facilities, OB1 and OB2, to manage the complex technical requirements of the event.
- Remotely Racked Digital Cinema Cameras: Utilized x6 remotely racked digital cinema camera kits, including one dedicated for jib operation, to capture dynamic angles and provide comprehensive coverage of the event.
- Tripod Dollies: Employed x5 tripod dollies for camera movement, allowing for smooth transitions and dynamic shots throughout the event.
- Lenses: A range of high-quality lenses, including x3 CN10 and x3 CN7, were used to ensure optimal image quality and versatility in capturing the intricacies of the car reveal and live presentations.
