Broadcast Streaming Services: Traditional Broadcast Versus IP Distribution

Broadcast streaming services are very much in demand by many businesses and organisations today. Far from wanting to put out live streams filmed from a smartphone or tablet, the majority understand how important it is to their brand and revenue streams that they put on a professional web cast.

But despite similarities, a live stream is not quite the same as live content on a TV channel. The methods of delivery are rather different. The technology powering traditional broadcasting is static once it has been built; on the other hand, IP (internet protocol) distribution is very changeable. The resources needed to create a successful, smooth live stream vary depending on the level of consumption (i.e. how many viewers a live stream has). If those resources are not in place, then the stream will suffer. With traditional broadcasting, an outside broadcast live show can be watched by one person or a million people – the demand does not alter anything. But live streaming sees people connect from different devices that can all largely differ in their capabilities, their technology and their maximum resolution. For this reason, technology needs to be adaptive and responsive – such as using adaptive bitrate streaming. Being able to predict the audience size also helps outside broadcast companies know what kind of technology is required for the stream. Spend too much on delivering a stream for just a handful of people and it's a waste of money; spend too little and it can lead to constant buffering and stream issues for the audience. It's a balancing act. Lastly, content needs to be properly encoded and compressed to ensure a smooth viewing experience for your audience.

If this all sounds complicated, don't worry – Over Exposed can help. Our team of video, audio and live streaming experts are here to offer our high-quality broadcast streaming services. For more on what we can provide, just visit, give us a call on 0208 226 4073 or contact